Our PPC model
Tangible results
We are focused on real results - to deliver high-qualified leads that actually convert to paid customers.
Dedicated team
You’ll get your own PPC strategist, account manager and copywriter that will work with you on a day to day basis.
Creative approach
In addition to numbers and statistics we will make your landing pages and ads shine through.
Our SaaS PPC Approach
REAL PERFORMANCE REPORTING
We don’t report on vanity metrics like traffic or impressions. We care about driving more sign ups, demos, and customers.
CONVERSION OPTIMIZATION
Proven tactics that will help you improve website visit ➝ sign up ➝ paid customer conversion rate.
PREVIOUS EXPERIENCE
We've lead large scale campaigns for several B2B SaaS products. We understand the specific customer needs from the B2B niche.
SALES QUALIFIED LEADS (SQL)
Our goal is to drive purchase-ready sign ups to your app and sales team. We achieve that with intelligent targeting and funneled remarketing campaigns.
A COMPREHENSIVE ROADMAP
Customer acquisition success depends greatly on bridging the gap between marketing and sales. Aligning these activities is crucial.
COMMUNICATION
You'll have an overview of the complete process, so you can rest assured that everything will be done by the plan. Through the whole process we'll keep an eye on what can be improved and stay open to changes and new ideas.
Top ad networks for SaaS & B2B Tech products
With over $1 million in annual ad spend for our clients, we know which channels
bring paying customers for B2B SaaS business.
The Google Ads network is the most effective way to generate high-quality leads for your SaaS. To maximise your exposure, together with the search network we combine YouTube, and the display network.
Because the majority of Bing ad network users are in the B2B vertical, Bing (Microsoft ads) is an excellent place to target your ideal SaaS customers.
As part of the Microsoft network, we combine LinkedIn ads with Bing ads to target the same audience verticals across both networks and deliver the best results.
Capterra, the most well-known software review site in the Gartner network. Capterra is visited by people who are actively looking for new software and who want to read reviews and compare products from various vendors.
Facebook ads are highly effective not just for reaching your desired demographic in a specific setting, but also for retargeting your existing customers and boosting the number of leads entering your sales funnel.
Quora allows you to create contextual ads in three different formats. Options include an image ad, text ad, and Promote an Answer ad. Targeting options include interest, topics, questions, geography, or platform. 
G2 is the software review platform where you can create and display sponsored content for your brand to highlight your differentiators. Focus on active buyers viewing your brand with buyer intent signals.
Advanced PPC setup
Before we kick-off with PPC customer acquisition we want to make sure you have everything in place
- Complete Analytics Setup Pro*
- Conversion tracking setup Pro*
- Campaign structure setup
- Keyword quality score optimization
- Advanced bid modifiers Pro*
- Ad copywriting and design
- In-depth Competitor research
- Click fraud protection
- Remarketing strategies Pro*
- A/B split testing
- Audience intelligence
- Data import to CRM Pro*
- CRO strategies Pro*
- Customized PPC performance reports Pro*
- Customer acquisition cost calculation Pro*
- Advanced funnel insights Pro*
Understand your customer journey
We will help Software As a Service businesses to setup data events, target right audiences and follow user behavior to reduce traffic drop-off.
Data Setup
Consolidate all your
metrics and tracking event
PPC Management
Setup PPC campaigns and
target right audiences
Landing Pages
Increase conversion rate
with custom made pages
CRO Activities
Identify friction points
and reduce user drop-off
Multi-channel Optimization
Get every channel pulling towards your goals
Case study
Our PPC strategy led to these incredible results for:
“Over the last year and a half, we’ve generated the highest number of demo requests of all time.”
Vladimir Kovalskiy
Founder and CEO
250%
Increase in MQLs
65%
Decrease in cost per lead
34%
Sign up to MQL conversion rate improvement
Dedicated management
Get 100% control over your ad campaigns
Bidding & Budgeting
We take care of your budget pacing to deliver both quality & volume.
Targeting
That is detailed as GEO, OS, device, audiences.
Campaign Management
Track, analyze, optimize campaigns straight from the PPC accounts.
Scalable Pricing
Whether you thought of hiring an in house performance marketer, tried to manage a freelancer, or even worked
with one of those “PPC agencies that do it all but don’t know SaaS,” we have a plans that’s easy on the wallet.
Essential
Best if you invest $3,000-$5,000/mo in paid advertising
No contracts
Starts from
$900 per month
Includes:
2 ad networks management - Slack update
- Ads copywriting
- Landing pages suggestions
by our CRO team
- Ad creatives suggestions
by our design team
- Dedicated campaign manager;
Dedicated copywriter
- A twelve-month back audit
Growth
Best if you invest $5,000-$15,000/mo in paid advertising
3-month contract
Starts from
$1.500 per month
Includes:
Everything in Essential plus
- Unlimited ad networks management
- Daily Slack support & updates
- 2 ad creative assets designs per month
- 2 landing page designs per month
- Remarking strategies
- Weekly performance reports
- Dedicated PPC strategist; Dedicated
campaign manager; Dedicated copywriter;
Dedicated designer
- A two-year back audit
Unicorn
Best if you invest $15,000-$50,000/mo in paid advertising
3-month contract
Starts from
$2.500 per month
Includes:
Everything in Growth plus
- Multilingual campaigns (ES, DE, FRA)
- Unlimited ad creative design per month
- Unlimited landing page design &
development per month
- CRO strategies
- Funnel implementations
- A/B Growth testings
- User onboarding optimization
- Advanced attribution reports
- Acquisition forecasts & predictions
- Dedicated PPC strategist; Dedicated
campaign manager; Dedicated copywriter;
Dedicated designer
- All-time audit
Your benefits
In house team like approach
Results & performance driven approach
No vanity metrics reporting such as
CTR, impression share, etc.
Partner agency - your
success our success
Partner with the biggest tech vendors in the industry (Segment, Clearbit, Mixpanel, Adalysis)
Problem solving mindset
We've made impact at
B2B SaaS marketing agency that helps you focus on real KPIs and grow your MRR.
