Over an extended period, it has been proven that Google search ads are the most effective lead generation channel for businesses operating in the software-as-a-service (SaaS) industry. By incorporating Google Ads into their marketing strategy, SaaS companies can enhance brand visibility, drive high-intent traffic, optimize budget spend, and ultimately achieve higher conversion rates compared to advertising on social media or other ad networks. As a demand capture channel, Google search is an ideal place for capturing high-quality leads by showing them relevant ads, in relevant locations at relevant times, and directing them to a relevant landing page.
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Highly targeted keywords Advanced bid strategies Campaigns that follows your business logic
Display remarketing campaigns in-Market and custom intent segments Contextual targeting
Targeting based on users search history Video Discovery Ads in-Stream Ads
We don’t report on vanity metrics like traffic or impressions. We care about driving more sign ups, demos, and customers.
Proven tactics that will help you improve website visit ➝ sign up ➝ paid customer conversion rate.
We've lead large scale campaigns for several B2B SaaS products. We understand the specific customer needs from the B2B niche.
Our goal is to drive purchase-ready sign ups to your app and sales team. We achieve that with intelligent targeting and funneled remarketing campaigns.
Customer acquisition success depends greatly on bridging the gap between marketing and sales. Aligning these activities is crucial.
You'll have an overview of the complete process, so you can rest assured that everything will be done by the plan. Through the whole process we'll keep an eye on what can be improved and stay open to changes and new ideas.
See how other SaaS companies are succeeding by using Google Ads as their primary customer acquisition channel.
B2B SaaS marketing agency that helps you focus on real KPIs and grow your MRR.
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