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Sell The Trend is a software designed for dropshippers, providing an all-in-one tool to find the best-selling products, sell them, and create pages for them. The platform's primary goal is to simplify the process of setting up an e-commerce business by providing users with a comprehensive set of tools and features that help them identify profitable product niches and create optimized product pages quickly.
Sell The Trend's primary target audience is solopreneurs. Because the market vertical is oversaturated with other products the Sell The Trend software required a highly efficient PPC strategy that would generate a profit while remaining cost-effective.
To make that happen, Sell The Trend knew they had to optimize the whole funnel, not just PPC channels, which included working on their conversion rates from free trial to paid. They were looking for a team that can support them through the whole process.
Together will Sell The Trend founder we decided to create a PPC strategy that will provide the most cost-effective and repeatable results.
Once we set our goals and KPIs, we created objectives that will help achieve our goals.
In order to create a tailored strategy for Sell The Trend, our first step was to find what the most profitable customers were, understand them, and find the most profitable ways to reach them. What this meant was doing in-depth audience & keyword research to find the low-hanging fruits in a very competitive industry like dropshipping.
How we did it
We build campaigns one by one, and once we tested them out, and assessed them as profitable, we would expand on them and move on to testing another one.
This helped us achieve sustainable sign up and free trial costs while expanding the accounts, without straining the budgets. This way we also got info on which were the most profitable customer verticals and which ones were the fastest to convert, which helped us understand the overall funnel.
Over a period of time, this PPC strategy proved to be sustainable and easy to scale.
Sell The Trend had a very basic analytical data setup and rather vague insights about funnel performance before we started working on the project. We began implementing Universal Analytics and GA4 after we identified the entire visitor journey and funnel.
What we did
After completing all tasks, we successfully pushed all required data into both Google analytics properties and gained clear visibility into funnel performance: Landing page visit ➝ Sign up ➝ Free trial with CC ➝ Purchase ➝ Customer LTV
*By understanding these indicators, we were able to identify successful benchmarks, such as which ads bring clients with a profitable CAC payback period and lifetime value.
Since dropshipping is a very competitive niche, to achieve (and sustain) a profitable CPA, we had to work on optimizing all landing pages as well as the funnel.
How we did it
With these optimizations, we ensured consistent conversion rates across the funnel.
To maintain profitability, Sell The Trend had to convert more of their free trial users to paid customers. What we noticed is that a lot of users weren't using all the features Sell The Trend provided, in a lot of cases, because they weren't familiar with them. In order to get them to know all the features Sell The Trend had and convert them to paid customers, we needed to optimize their onboarding process.
What we did
By implementing these actions, we improved the free trial to paid customer conversion rate by 12% compared to the period before. By having more activated users, it was easier to monitor which features were used the most by users which gave us insights on what to focus on during the onboarding and what features will attract the most paying users. After a couple of months, we saw an increase in retention rates as well.
During our year-long collaboration with Sell The Trend we created a PPC strategy for them that was easy to sustain and scale while maintaining profitability across the funnel.
Here are some of the main metrics:
We had a long and intense collaboration with Sell The Trend where we worked on many aspects of their business, not just paid acquisition. You can see some of the other work we've done for them over the year, that was more focused on branding and messaging. Our collaboration was fulfilling and creative for both us and Sell The Trend, which helped both Sell The Trend and us, grow as businesses