How our landing page conversion rate approach “plugged the high-ticket leads” and
dialed up conversions for this B2B SaaS company.
Increase in landing page conversion rate
Increase in high-value leads
Reduction in time from demo to SQL
Global App Testing is a standout player in Quality Assurance (QA) testing services, specializing in crowd testing. They've successfully partnered with big names like Facebook and Canva, delivering unparalleled testing services across multiple locations, thanks to a large pool of vetted testers spread across more than 190 countries.
The company was stuck in a market packed with B2B software testing companies. The decision-making process for B2B businesses can be slow and involve lots of stakeholders and financial commitment, making it a long marathon instead of a sprint. So the client needed to make sure their unique benefits were clear and convincing if they wanted to stand out. The main challenge Global App Testing faced was a low conversion rate despite considerable traffic to their landing pages. As is often the case with B2B SaaS companies, they struggled with turning visitor inflow into a profitable conversion funnel.
They were seeking an agency that could help them maximize the potential of their incoming traffic.
Setting the goal together with GAT, our shared mission was clear: Increase conversion rate while maintaining the quality and efficiency of the decision-making process.
Once we had our goals and KPIs aligned with GAT's expectations, we defined the objectives that would steer us towards our target.
We decided to stress what makes GAT unique in a market overflowing with competitors. We made GAT's primary value propositions—superior bug detection, fast service, and seamless integration into existing processes—shine.
This focus helped us achieve:
These metrics are just the start of the journey for Global App Testing. With continued refinement and optimization, we aim to push these figures even higher and help the client solidify its position as a leader in the software testing industry.
As we continue to test, analyze data, run A/B tests, and optimize, we set new benchmarks every quarter. This helps Global App Testing acquire more high-quality leads, at a lower cost, and strengthens their competitive position in the market.