Let us guess: you are a B2B tech founder or marketing lead, and you are looking to scale your PPC campaign performance. How can you take your startup to the next level?
Have you already tried to run paid advertising campaigns for your business but had no success? Perhaps you went by false assumptions and launched campaigns on ad networks that aren’t meant for a B2B audience, such as TikTok, Pinterest, or Instagram. Or you simply didn’t fully understand how PPC accounts, metrics, and different ad network options work.
In this post, we’ll share with you the 10 best PPC marketing strategies suitable for B2B tech businesses that will help you grow your customer base fast!
However, if your business could use some extra help, you can always hire a SaaS PPC Agency to improve your PPC strategy and kickstart your company’s success.
Until then, let’s get started with what you can do first.
Whether you’re aware of it or not, paid search marketing has massive potential for B2B companies, although this type of advertising comes with its own set of challenges. One problem is that the B2B audience is much smaller and more demanding than the B2C audience. This means that there are fewer searches and more competition. But you also have an advantage: unlike social media, where customers react on impulse, you are targeting an audience that is proactive in its search for solutions and products. However, the challenge is to stand out among the other options your B2B audience is considering.
When you think about the best social media platforms for B2B advertising, they include Google ads, Microsoft ads on Bing, Gartner network (including Capterra, Getapp, and SoftwareAdice,) LinkedIn, Facebook, G2, Taboola, and Outbrain. However, keep in mind that catering to individuals on these networks includes knowing the demographics of your targeted audience.
Video content is one of the most powerful and effective marketing tools today. It can clearly show your product or service, which is why it’s perfect for PPC strategies. Videos are eye-catching and fairly simple to create if you have a smartphone or a camera at hand. The best result is achieved with videos up to one minute in length, and they can be used on Facebook, LinkedIn, and YouTube.
PPC advertising will allow you to improve the performance of paid ads if you do the following:
If you want a significant advantage over the competition, you should target groups you can identify as lookalike audiences. It’s a great way to reach new people based on their similarities to your current consumers, which ensures that they might be interested in the offer. You can identify them by several factors, including your existing customer list, specialized events, and website behavior.
You can significantly improve your PPC campaign’s overall performance if you segment your target audience correctly. Multi-layered targeting is very fruitful, and you should use cross-reference demographic and target segments, along with behavioral, geographic, and psychographic data. By doing this, you can find the less obvious parts and send the right message to the right people at the right time.
If you want to improve the probability of having a successful PPC campaign, you should have a landing page that is completely optimized for conversion. This means incorporating several things. Use relevant keywords and a strong, well-written call to action to get the most out of your work and ensure people can easily find their way around your website.
An official term for “directing individuals to do what you desire them to do” is a call to action or CTA. And it’s crucial to have your CTA work for you rather than against you in pay-per-click (PPC) advertising on social media and search. Pay attention to it if you want to generate more leads and gain a steady inflow of new customers. It can prove to be the most crucial factor for generating new leads.
Giving new customers free trials is the best way to help them understand what a product is worth and “de-risk” their purchase. They will provide customers with a first look at a product and demonstrate how it can address their issues. A free trial demands a lot of setup and configuration effort from the consumer. But the best thing about it is that it gives them an excellent introduction to the product and allows them open access to the information they need to decide whether to buy.
Understanding the key metrics that will impact your PPC campaigns is essential. Here are some of the things to keep in mind:
It is also essential to understand the role that attribution and decision-making play in the execution of a successful campaign. By understanding how these processes work, you’ll be able to allocate resources more effectively and make decisions that will improve your chances of success. The first step in any attribution process is identifying the campaign’s goals.
Once you know the goals, you can begin identifying the key performance indicators (KPIs) that will help you measure success. Then, you can start tracking your campaign’s progress and make changes as needed. Finally, it’s important to remember that attribution doesn’t happen in a vacuum. You need to consider your campaign’s different channels, like search, display, social media, and email.