We gather the facts and data to identify key objectives and develop a strategy. Also, align key stakeholders with objectives.
We understand your industry and how your product fits in. We help product and marketing teams figure out what triggers customers to buy.
We define and monitor the key metrics that drive your product forward: feature engagement, user retention, active users by cohorts, etc.
Improve the way of how users consume your product with the right product marketing tactics.
By identifying with which software segments and features your active users interact the most or what they don’t do we are making decisions about what needs to be improved. As well, we are recommending a level of priority for each improvement.
Customer testimonials, case studies and product demos and tours are all great ways to help potential customers visualize the business outcomes that your product can drive for them.
With detailed understanding of how users consuming your product we can approach you with useful data insights on how to improve specific parts of your software and marketing initiatives.