We gather the facts and data to identify key objectives and develop a strategy. Also, align key stakeholders with objectives.
We understand your industry and how your product fits in. We help product and marketing teams figure out what triggers customers to buy.
We define and monitor the key metrics that drive your product-led strategy forward: customer engagement, user retention, active users by cohorts, time to adoption, etc.
Improve the way of how users engage with your product with the right product marketing strategy.
By identifying with which software segments and features your active users interact the most or what they don’t do we are making decisions about what needs to be improved. As well, we are recommending a level of priority for each improvement.
Customer testimonials, case studies and product demos and tours are all great ways to help potential customers visualize the business outcomes that your product can drive for them.
With detailed understanding of how users consuming your product we can approach you with useful data insights on how to improve specific parts of your software and marketing initiatives.
Customer acquisition strategies
We try to get essential information from the current customers and perform detailed audience intelligence across ad networks. After that, we test different marketing channels, audiences, offers & funnels on your website and app. Once we find the right offer & funnel we use it to improve your conversions Sign up → Free Trial/Demo → MQL/PQL → Customer.
User onboarding
Our primary goal here is to increase early user adoption and retention during the initial interactions with your software. We employ activities such as product tours & walkthroughs, onboarding tooltips, and video explainers.
Customer analysis
We are looking for gems in customer vertical and improve customer adoption and retention, churn analysis, analyze customer metrics such as: adoption rates, CAC, LTV, CaC payback, net revenue retention.
Discover how we helped other SaaS companies grow and retain more customers by deploying product-led frameworks.