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10 SaaS Marketing Automation Tools To Skyrocket Your Strategy

Marketing automation tools

What is the Marketing Automation?

Let’s keep this brief. Marketing automation is more than just sending emails. It is the automation of all processes throughout the customer journey. It’s just that most communication takes place via email.

Why You need Marketing Automation

  • reduce manual efforts
  • speed up your processes, but it can’t fix a broken process
  • cross-selling and upselling campaigns
  • scalability in sales season

How Marketing Automation Will Help You In Scaling Your Saas?

Marketing automation can cover many aspects of the customer acquisition journey. Email advertising, in-app messaging for consumers, surveys, and integrations with other relevant technologies are all included.

Let’s get started with our list of the 10 Best Marketing Automation Tools for SaaS Businesses.

Examine our list carefully and select the best tool for you.

1. Encharge

Automation tools Encarge

Send out targeted emails based on what your software users do. As a result, more users become paying customers. This is one of our personal favorites. Encharge enables the creation of powerful cross-channel automation processes. Because of native connectors built-in with Stripe, Intercom, HubSpot, and other popular apps.

As a result, Encharge allows you to send emails based on what users do in your app. And, throughout the user experience, automate your marketing process. Really powerful, right? 

So, let’s take a closer look at Encharge’s key features:

  • Powerful flow builder
  • Customer Segments
  • Flow Templates
  • Email Editor

Strong points:

  • Direct integrations with the most popular marketing tools (Intercom, Stripe, Segment, Typeform, Unbounce)
  • Short learning curve
  • Sync customer data with marketing data
  • Affordable pricing
  • Designed specifically for SaaS businesses

What’s Unique about Encharge:

Encharge provides native integrations with Stripe, Intercom, Typeform, Hubspot and so on.

Pricing: From $49 / mo per user.

0 – 2,000 subscribers for $49.

Customer review score: 82% out of 100% – saasworthy

2. User.com

Marketing automation tools User.com

User.com bills itself as “all-in-one marketing and sales automation software.”

And we fully agree with them. Using a variety of channels, this solution makes it much easier for everyone to communicate with new and old users. Email, live chat, chatbots, push notifications, and dynamic page content are some examples.

What we like about User.com is that they truly bring all communications together in one place. From automating various sales and marketing activities to providing an end-to-end experience.

Key features:

  • Visitors tracking
  • Live chat & Chatbots
  • Knowledge base builder
  • App push notifications
  • In-app and email automation
  • Analytics dashboard

Strong points:

  • Well developed API
  • Built-in integrations
  • Template library with automation examples
  • University with 60 videos


Starts from $49/mo.

A free version is available. 

Customer review score: 4.7/5 (Capterra)

3. Userlist.com

Marketing automation tools Userlist

You can use Userlist to create behaviorally based in-app messages and email sequences. The goal is to engage and nurture your customers. This tool will also assist you in improving user onboarding through detailed customer segmentation.

Furthermore, there are numerous powerful features listed below.

Key features:

  • User onboarding tool
  • Customer segmentation
  • In-app messaging & onboarding
  • Behavior-based email automation
  • One-off announcements
  • Visual automation builder

Strong points:

  • Advanced customer segmentation
  • Company podcast
  • A/B testing options
  • Focused on SaaS only

Pricing: Starting from $99 / month. From up to 5,000 users.

Customer review score: 5.0/5 (Capterra)

4. Customer.io

Marketing automation tools Customer.io

Customer.io is one of our favorites since it is so simple to use. Managing the tool requires some technical know-how, but not much. As a result, creating automated email campaigns is a breeze.

Key features:

  • Workflow Automation
  • Drip Campaigns
  • A/B Testing
  • Event-Triggered Emails
  • Dynamic Content
  • Turn Segments into Ad Audiences
  • Metrics and Optimization
  • Ad Audience Sync 

Strong points: 

  • Flexible Data Integrations
  • Comprehensive Email Segmentation
  • Open API 
  • Reporting/Analytics

Pricing: starts from $150 /mo/per user.

Unlimited emails, SMS, Push, Webhook.

Customer review score: 4.6/5 (Capterra)

5. Intercom

Marketing automation tools Intercom

So, exactly what is Intercom?

Intercom is a Conversational Relationship Platform (CRP). It will assist you in developing more personalized customer relationships. Building relationships will help you gain trust and a long-term customer.

Intercom is like email on steroids, with a multitude of useful features that will save you time. Nonetheless, because the list of functions is quite extensive, the best way is to see for yourself. However, because you can get a free trial, this should not be a problem.

Key features:

  • Behavior triggered messages
  • User event tracking
  • Email campaign creation
  • In-app message/email composer
  • Inbound email address
  • Message tagging
  • Personalized reply templates
  • Team assigning
  • Team inbox

Strong points:

  • Quickly resolve complex issues one-on-one
  • Answer repetitive questions automatically
  • Get ahead of known problems before customers reach out

Free Trial:  YES

Pricing: Starts from $49 /mo/per user.

2.000 contacts (startups plan).

Customer review score: 4.6/5 (Capterra)


6. Ortto

Marketing automation tools Ortto

Ortto is a customer-data platform (CDP) that helps businesses automate their marketing. You can use Ortto to create personalized marketing campaigns, based on collected and analyzed customer data. This tool is one of our favorites because it is cloud-based, easy to use, and integrates with other marketing tools. This tool helps you improve your marketing campaigns, and customer service and make better business decisions.

Key features:

  • Customer data collection
  • Customer data organization
  • Customer data analysis
  • Marketing automation
  • Customer service

Strong points:

  • Multiple-channel marketing automation
  • AI-powered insights
  • Easy to use
  • Wide variety of reporting and analytics tools

Pricing: Starting from 509USD/month

14-day trial available

Customer review score: 4.6/5  (Capterra)

7. Brevo

Marketing automation tools Brevo

If you are looking for a SaaS relationship marketing solution that helps you create and manage customer relationships, Brevo is the way to go. With all your CRM tools in one place, utilizing targeted campaigns was never easier.  Brevo helps you manage customer relationships through various channels including email, SMS, WhatsApp, and more.  

Key features:

  • Email marketing
  • SMS marketing
  • Chat marketing
  • Retargeting ads
  • Marketing automation
  • CRM

Strong points:

  • Improved customer engagement
  • Increased customer satisfaction
  • Boosted sales

Pricing: Starting from $25/month

Free trial available

Customer review score: 4.5/5 (G2)

8. ActiveCampaign

Marketing automation tools Activecampaign

Activecampaign is a top-notch customer experience automation platform that helps businesses create personalized and automated customer experiences across their marketing, sales, and customer service channels. This tool offers email marketing, marketing automation, and CR tools that you need to create incredible customer experiences.

Key features:

  • “What you see is what you get” email editor
  • Tracking, data collection, and reporting
  • Marketing automation
  • Customer Relationship Management
  • Sales automation
  • Customer service
  • E-commerce automation

Strong points:

  • Improved customer engagement
  • Increased customer satisfaction
  • Boosted sales
  • Better customer insights
  • Website tracking
  • Event tracking

Pricing: Starting from $29/month

14-day free trial available

Customer review score: 4.5/5 (G2)

9. Drip

Marketing automation tools Drip

Drip is a customer relationship management and marketing automation platform that helps businesses understand their customers and drive revenue through email marketing, SMS marketing, and marketing automation. We love a powerful easy-to-use CRM marketing automation platform, that helps with personalized, engaging marketing campaigns and increased customer satisfaction. That is how Drip ended up on this list. 

Key features:

  • On-brand email campaigns
  • Automation made easy
  • Niche focus e-commerce
  • Customizable templates and built-in editor
  • Behaviorally-based displays
  • Useful data and insights
  • CRM
  • Sequential follow-up

Strong points:

  • Automated campaigns
  • Complex workflow support
  • Use of tags instead of lists
  • No duplicate charge per subscriber
  • Customized messaging

Pricing: Starting from $39/month

14-day free trial available

Customer review score: 4.4/5 (G2)

10. Convertkit

Marketing automation tools ConvertKit

So, exactly what is ConvertKit?

ConvertKit is an email marketing platform designed specifically for creators, bloggers, and businesses that want to build engaged communities and monetize their content. This marketing hub helps you to grow your audience, automate your marketing, and sell your digital products.

Key features:

  • Visual automation
  • Subscriber Segmentation
  • Customizable forms
  • Email Deliverability
  • Integrations with a variety of popular tools

Strong points:

  • Increasing your email open and click-through rates
  • Lead nurturing and converting them to customers
  • Building relationships with your subscribers
  • Content monetization

Pricing: Starting at $25/month

Manage up to 1000 subscribers for free

Customer review score: 4.4/5 (G2)


Last but not least

All of these 5 tools are tested by our team, in our projects, and our client’s projects. Furthermore, I would say they are certified by us. They all have passed with flying colors. So, don’t look further. Grab some of these automation tools and skyrocket your business!

Also, you can always give us a call so we can help with onboarding and setting up everything



Creating growth strategies for B2B SaaS products is one of my specialties. Over the last seven years, I've worked closely with a number of SaaS founders, VPs of marketing, and marketing managers to help them scale their businesses faster by applying growth marketing approaches. Goals. Grow and expand the agency to help even more B2B SaaS businesses.

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