Performance Marketing Specialist

Full Time / Belgrade, Remote / 01.12.2023

Who are we?

We're a passionate team of growth marketers working closely with SaaS founders and Marketing managers. We're always on the hunt for knowledge and growth.

We're hunting for a Performance Marketing Specialist

We're looking for a digital-savvy and self-motivated person with strong PPC and analytical experience who will help us execute acquisition strategies in SaaS environment.

You'll be working with an experienced team on developing performance marketing strategies that help our clients reach their customer acquisition goals.

Our team consists of a PPC specialist, CRO specialists, web developers and copywriters. Together, we create and execute digital marketing strategies that drive growth for our clients.

Your tasks

Important notice: Tasks that are listed below won't be solely yours. You'll just help us execute parts of them (eg. you'll set up a A/B test campaign on Google Search). We'll work on them together, as a team. You'll get a glimpse of everything and learn how everything works with our support.

Here's what you'll help us out with:

  • Analyzing quantitative and qualitative data. Uncovering insights and opportunities in customer acquisition journey
  • Martech consolidation (Google Tag Manager, pixel integrations, setting up marketing tool stacks)
  • PPC (Google, Facebook, LinkedIn, Capterra, Bing etc)
  • Conversion rate optimization
  • Creating strategies and proposals for clients
  • Creating customer journey funnels and copy & content mapping
  • Funnel analysis (we are using tools such as Mixpanel, Amplitude, InnerTrends)
  • Pivoting data
  • Data visualisation
  • Constantly generate new landing page ideas

You'd be a perfect fit if you have these qualities:

  • Growth mindset
  • Fluent English and solid written and verbal communication skills
  • You love marketing and want to learn as much as you can about it
  • Good prioritization and self-management skills
  • Willing to learn about SaaS startups and adapt to the fast changing industry
  • Not afraid to make a mistake – you'd rather try something out than do nothing
  • You'd rather create a hundred A/B tests than work a hundred hours on one thing
  • You like to work with copywriters, designers, developers

Tool stack we are using

*it's necessary having knowledge in at least 2 tools.

PPC management

  • Analysis (Google ads)
  • Revealbot (paid attribution fb and google)
  • Semrush (Serp and competitor research)

Audience intelligence

  • Leadenforce
  • Sparktoro
  • Customized Js

Data visualization

  • Databox
  • Google Data Studio
  • Power BI
  • Innertrends

Analytics & Data aggregation

  • Mixpanel
  • Amplitude
  • Segment
  • Google Tag Manager
  • Zapier

*we don't rely so often on Google Analytics. We are using GA but Mixpanel and Amplitude are prime tools.

Sounds like you?
Then we'd love to hear from you. :)