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Customer acquisition

10 Best website visitor identification tools for B2B companies

How challenging is it for your company to generate new leads?


If you’re like 34% of marketers, it’s one of the most difficult accomplishments to do. Maybe you’ve tried the most up-to-date strategies and tactics, but you’re still not seeing the results you want. As a business owner, it’s important to know where to find high-quality leads. Fortunately, there are a number of great tools that can help you identify potential leads on websites. 


How To Choose The Best Website B2B Lead Identification Tool


When it comes to finding the best B2B lead identification tools, there are a few key factors to consider. The first is the size of the company – if you’re working with a small business, you may not need all of the bells and whistles that come with some of the more complex tools.


The second is the price – while many of these tools offer free trials, eventually, you’ll need to sign up for a paid plan in order to access the full range of features. 


Finally, consider what kind of leads you’re looking for – some tools focus on identifying companies that are likely to be interested in your product or service, while others focus on finding individuals who are likely to be decision-makers within those companies.


Once you’ve considered all of these factors, you can start to narrow down your options and find the best B2B lead identification tool for your needs. To help you get started, we’ve put together a list of our favorite tools, complete with brief descriptions and pricing information. 


Here are some of the best website B2B lead identification tools.


1. Whoisvisiting



Whoisvisiting is one of the most effective web analytics tools for turning visitors into leads. This software has in-app help, which allows you to get answers to your technical questions with a single click.


It also contains a Whoisidentify add-on tool that allows you to identify your website’s visitors as well as obtain their contact information. 


The tool offers a trigger setting that allows you to establish different criteria and receive notifications or alerts when they are met. Furthermore, it is Salesforce compatible, allowing you to upload your visitors into your Salesforce account.


You may get real-time notifications on which companies are visiting your websites with this program.


Whoisvisiting can tell you which businesses have visited your site, which is useful for determining which companies are interested in yours. However, because you don’t know the name of the individual who is interested, having only this hazy information can be a problem when you try to contact that company.


The price depends on the number of visitors-  up to 1K unique visitors is $69 per month while 30K unique visitors is $419 per month.


Key features:

  • Real-time visitor tracking and identification
  • Custom triggers for notifications and alerts
  • Visitor data analytics
  • Salesforce compatible
  • Website, email, and social media finder




Up to 1K unique visitors $69 per month


Up to 2K unique visitors $99 per month


Up to 4K  unique visitors $139 per month


Up to 10K unique visitors $239 per month


Up to 30K unique visitors $419 per month


2. Albacross



Albacross is a B2B lead generation and website visitor tracking solution that allows businesses to quickly capture valuable leads and obtain additional information on organizations interested in their products or services, such as the pages they’ve visited, their top decision-makers, and how to contact them.


It allows you to discover who your website visitors are and what they are looking for. As a result, you’ll have everything you need to convert website traffic into leads and purchases.


Albacross is simple to set up and, moreover, it complies flawlessly with the GDPR regulations. It works by inserting a code snippet into your website. You have three options: manually install it, use Google Tag Manager, or use the native CMS plugin for WordPress, Joomla!, and Drupal.


It’s best for medium and large companies that want to increase the number of qualified leads with a free trial available for all. 


Key features:

  • Lead source tracking and scoring
  • Reports and visitor insight 
  • Scheduled alerts
  • Email scrapper


Price: on request


Free version available


Free trial with the paid version


3. LeadFeeder



Leadfeeder is a B2B lead generation software that determines which firms are visiting your site, how they arrived, their activity, and their buying intent. It is an excellent B2B tool for determining which firms have visited our website and what they are looking for.


The best aspect is how well it integrates. Leadfeeder has integrations with Google Analytics and LinkedIn, for example. 


Based on lead quality, leads are automatically assessed and added to a queue. Users can also be notified via email when specified companies visit the website.


Users can search for browsing history by a company using Leadfeeder’s search function, and they can save filters for traffic from specific companies, countries, AdWords campaigns, or web pages.


Leadfeeder can also be coupled with CRM software, allowing leads to be added straight to the sales funnel. Users may track the behavior of email receivers on their websites using the MailChimp integration.


Overall, Leadfeeder is the best business partner I’ve ever had because they’ve added tremendous value to my firm. They provide excellent customer service that is both polite and knowledgeable. Plus, the free trial doesn’t require any credit card information. 


Key features:

  • Browsing behavior tracking
  • Lead filtering
  • Lead revisit notifications.
  • Reporting




Free version available that shows the last 7 days of leads only


Premium plan with a free trial available from $79


4. Sales Panel



B2B organizations can use Salespanel’s software to identify website visitors, capture and aggregate leads from various marketing channels, follow customer activity, and qualify leads.


Salespanel serves as a central point for organizations to track and measure all marketing initiatives. It also provides all of the data your sales force requires to close more deals. With Salespanel, you can better connect your sales and marketing efforts and increase your ROI.


This is an excellent tool for B2B organizations that are having trouble getting leads or sales in general. It assists in the sorting of genuine hot leads and saves a great deal of time. Salespanel is extremely simple and quick to use. The benefits to the sales staff begin to apparent almost immediately once the deployment is completed.


Its extensive integration capabilities make it ideal for any firm that already uses other products. In addition, the customer service is excellent, and the value for money is among the best seen.


However, to get the most out of it, you’ll need a well-designed and structured website. So, if you don’t have a decent marketing funnel and touchpoints for identifying leads, you’ll have to perform some more effort. This isn’t really a flaw in the software, but it’s something to consider.


Key features:

  • Lead aggregation and segmentation
  • Email and website tracking
  • Data enrichment with analytics and reporting
  • Product REST API




Basic: $149 per month with a 14-day free trial 


Growth: $249 per month with a 14-day free trial 


Scale: $499 per month with a 14-day free trial 


5. Visitor Queue



VisitorQueue is a sophisticated B2B lead generation tool that recognizes the names, contact information, and user data of organizations that visit your website. It provides sales teams with hot leads that have previously expressed an interest in the products and/or services. It’s incredibly simple to use and set up, and the customer service is outstanding. 


The platform allows businesses to identify the names, contact information, and user data of brands that visit their website. Furthermore, sales teams can filter out hot prospects from the detailed information provided by the software and proceed as needed. It’s simple to set up and utilize. The setup is easy and straightforward with the interface being basic and intuitive. You will know who visits your website every day, what they look at, and how long they stay. 


VisitorQueue allows businesses to learn about the visitor’s position, name, and department, and tailor their pitch accordingly with an unlimited number of users. Lead queues, precise KPIs, company-specific social media profile reviewing, lead archiving, and export capabilities are all very useful. It also enables frictionless business by facilitating proper connectivity with third-party portals like Salesforce, Google Sheets, Zapier, and Hubspot. A specialized customer support team also ensures that issues, complaints, and inquiries are resolved quickly. 


Key features:

  • Unlimited users
  • User-first design
  • Real-time leads
  • Dedicated customer support




100 unique companies per month is $49 per month ($39 per month when paid annually)


300 unique companies per month is $99 per month ($79 per month when paid annually)


500 unique companies per month is $119 per month ($95 per month when paid annually)


1000 unique companies per month is $209 per month ($167 per month when paid annually)


2000 unique companies per month is $309 per month ($247 per month when paid annually)


6. Clearbit


clearbit b2b lead identification tool


Clearbit is a powerful marketing data engine for business intelligence and lead enrichment. It offers tools to help businesses understand their customers, identify prospects, and personalize marketing and sales interactions.


Clearbit integrates with various CRM and marketing platforms, providing real-time data that can improve customer interactions and streamline sales processes.


Its features include updating and enriching lead and contact data in CRM, identifying anonymous web visitors, and segmenting audiences for targeted marketing campaigns. Clearbit is widely used for its robust data insights and integration capabilities.


Key Features:

  • Enhancing contact and lead data by appending information like job titles
  • Helps find new leads and contacts based on specific criteria
  • Identifying anonymous web traffic
  • Tracks and analyzes buyer intent signals to identify potential customers
  • CRM integration
  • API Access


Free – Always available

Growth – $50 to $250

Business – Price on request

7. Lead Forensic


Lead Forensics B2B visitor identification tool


Lead Forensics is a B2B software tool that helps companies improve their lead generation and sales process. It mainly identifies anonymous website visitors and converts them into saleable leads.


Lead Forensics is a solution for businesses aiming to improve their lead generation and sales intelligence strategies. Its ability to detect and monitor anonymous website visitors is one of its greatest strengths.

However, to get customized pricing information based on your business’s needs you are advised to contact Lead Forensics directly.


Key Features:

  • Detailed visitor identification
  • Behavioral analysis
  • Lead scoring
  • Real-time alerts
  • Customizable reporting


Price: on request


Free trial available


8. LeadLander


LeadLander B2B visitor identification tool


LeadLander is a B2B lead generation and web analytics tool developed to empower digital marketing and sales outcomes. It primarily focuses on providing detailed insights into website traffic, helping businesses identify and engage with potential leads more effectively.


Sales teams can use the data provided by LeadLander to identify potential leads, understand their interests, and tailor their outreach accordingly. Marketers can use LeadLander to track the effectiveness of their campaigns, understand visitor behavior, and refine their strategies for better engagement.

LeadLander is a very useful tool for businesses aiming to improve their lead generation and digital marketing initiatives. By offering in-depth information about the behavior of website visitors, it fills the gap between web analytics and sales prospecting, enabling more focused and effective marketing and sales strategies.


Key features:

  • Sales Prospecting
  • Marketing Insights
  • Account-based marketing strategies
  • Lead scoring and prioritization
  • Visitor identification


Small business plan(up to 100 leads per month): $89/month

Unlimited plan: on request


9. VisitorTrack


VisitorTrack b2b lead identification tool


VisitorTrack is a B2B lead generation and web analytics tool. It is especially handy because it allows tracking, identifying, and providing detailed information about the companies visiting a website, making it an excellent source for sales and marketing teams.


VisitorTrack is a great tool for B2B companies that want to improve their lead generation and marketing tactics. Its feature that enables it to identify anonymous website visitors makes it unique in the market allowing businesses to generate high-quality leads and personalize their marketing sales efforts.


Key features:

  • Identify Visitors
  • Engage prospects
  • Anonymous visitor identification
  • Comprehensive visitor analytics
  • Detailed contact information
  • Lead scoring and prioritization






10. Seamless AI


Seamless AI B2B lead identification tool


Seamless AI is an all-in-one sales intelligence platform that helps in B2B lead generation and sales. It acts as a real-time search engine to assist users in identifying authentic contact details, including emails, phone numbers, and direct dials for possible sales leads.


This tool is especially useful for people who want to simplify their lead-generation process and improve their outreach campaigns.


Seamless AI is a powerful tool for sales professionals in need of better lead generation and sales processing, providing a collection of features to smooth operations and make the process of contacting and tracking leads more efficient.


Key features:

  • Lead export
  • Chrome extension that allows quick access to lead information
  • Enrichment feature
  • CRM integration
  • User feedback and machine learning


Price: on request

Free plan available


To Sum Up


By monitoring your users’ actions and seeing what they are looking for, you can have a proper data-driven approach that will help you increase your leads. However, there are many different types of lead identification tools on the market, and it can be difficult to determine which is the best for your needs.


We’ve looked at the most popular lead identification tools and compared their features. All of these tools have been thoroughly tested by our staff in both our own projects and those of our clients.


If you’re having trouble figuring out what you need to do to boost your leads, give our team a call, we’d be happy to assist.



Creating growth strategies for B2B SaaS products is one of my specialties. Over the last seven years, I've worked closely with a number of SaaS founders, VPs of marketing, and marketing managers to help them scale their businesses faster by applying growth marketing approaches. Goals. Grow and expand the agency to help even more B2B SaaS businesses.

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