8 Best SaaS Marketing Attribution Tools for 2024

Marketing attribution is the process of determining which marketing channels and courses of action are driving your conversions and sales.

Easier said than done? Exactly – marketing attribution for B2B SaaS requires a lot of knowledge, practice, time, and patience. If you lack any of those, which is a common growing pain of SaaS businesses of all sizes, a little help can be a lifesaver.

Let’s check out some of the best SaaS marketing attribution tools to put your business on the right track. We considered companies of all sizes, needs, and approaches in this selection.

1. HockeyStack

HockeyStack is a specialized B2B marketing attribution software. Tailored especially for SaaS companies, Hockey Stack offers a comprehensive suite of tools to collect, filter, and scrutinize essential data related to your most successful revenue channels and drivers.

Key features

• Sellf-reported Attribution
• A.I. Statistical Modeling 
• Web Analytiics
• Marketing Reporting 
• Visual Dashboards
• Forecasting & Budgeting Optimization 
• Predictive Analytics 

2. Dreamdata

Dreamdata is a marketing attribution platform tailored for businesses seeking to fine-tune and scale their marketing strategy. It helps SaaS companies to collect, filter, and analyze relevant data about their most successful revenue channels and drivers.

Dream data also allows you to understand attribution and the lifetime value of ads, measure content ROI, and scale your marketing efforts most efficiently.

Key features

Dreamdata’s key features include:

• Attribution Modeling
• Conversion Tracking
• Cross-Channel Attribution
• Customer Journey Mapping
• Demand Forecasting
• Modeling & Simulation
• Multi-Channel Attribution
• Multi-Touch Attribution

Review scores

Dreamdata holds an admirable 4.9 score from 38 reviews on Capterra. Its users are pleased with its account-level view, well-customized demo, and excellent customer support.

However, some businesses had issues with Dreamdata’s robust platform and felt lost among numerous options and features. 

Pricing

Dreamdata’s pricing model is usage-based. It offers both a free trial and a free version for budding SaaS businesses with up to 5,000 app/website visitors a month.

They tailored their Team pricing plan for B2B businesses requiring more advanced marketing attribution, costing $749 per month, charged annually. For companies with complex and particular needs, Dreamdata offers a customized plan – the price is available on quote. 

Strong points

If you have a budding business and you’re on a budget, Dreamdata packs enough power in its free plan to ease you into marketing attribution hacks – provided you have some technical support in your team. It’s a powerful and ambitious tool with an extensive palette of features, so it requires you to have some knowledge and practice in marketing beforehand to make the best of it.

Verdict: Dreamdata best fits SaaS businesses with long sales cycles and teams of 50-500 employees.

3. InnerTrends

InnerTrends is a tool aimed at product-centered companies, allowing SaaS businesses to gather product usage insights, analyze them, and optimize their software quickly and efficiently based on set goals. It follows your customers’ journey from acquisition and activation to retention and referral.

Key features

InnerTrends’ key features include:

• Cohort Analysis
• Conversion Tracking
• Customer Journey Mapping
• Customer Segmentation
• Engagement Tracking
• Funnel Analysis
• Interactive Reports
• Usage Tracking/Analytics

Review scores

InnerTrends has gained a 4.9 rating from 11 reviewers on Capterra, who describe this tool as a way to “turn chaos into clear product direction.”

Apart from helping SaaS businesses identify valuable data points and collect data, the InnerTrends team also validates all data, ensuring everything is 100% accurate. However, some reviewers warned that this marketing attribution software requires time and pre-defined goals to set up and use efficiently.  

Pricing

InnerTrends offers four pricing plans, including a free and 14-day free trial. The free plan provides essential customer journey metrics, while Startup ($79/month), Growth ($299/month), and Scale (available on quote) are tailored for products with more than 100 active accounts. 

Strong points

InnerTrends is a budget-friendly, straight-to-the-point, efficient marketing attribution solution for startups and small to mid-size businesses oriented towards product development and fine-tuning their onboarding. Verdict: This is a good fit if your SaaS company is in for simplicity and a product-oriented tool. 

4. Infinigrow

InfiniGrow is a planning and analytics platform created for marketing teams seeking to allocate their budget efficiently across multiple marketing channels, providing data-driven recommendations.  

Key features

InfiniGrow’s key features include: 

• Attribution Modeling
• Budgeting/Forecasting
• Collaboration Tools
• Conversion Tracking
• Cross Channel Attribution
• Customer Journey Mapping
• Goal Setting / Tracking
• Marketing Calendar
• Media Planning
• Multi-Channel Attribution
• Multi-Touch Attribution
• Predictive Analytics
• ROI Tracking
• Spend Management

Review scores

InfiniGrow holds a 4.9-star rating from 12 reviews on G2. Users are satisfied with this attribution tool’s performance, hailing it as the source of refreshing transformation in their companies – from “usual marketing mumbo-jumbo” to a revenue-driven marketing team.

Some users had issues with bugs, stability, and lack of dashboard customization but pointed out that customer support had been responsive and helpful.

Pricing

InfiniGrow offers three pricing plans – Startup ($1500/month), Growth ($2000/month), and Premium (available on quote), paid annually. There is no free version, nor free trial available.

Strong points

InfiniGrow is a good choice for marketers and B2B and SaaS businesses with in-house marketing teams. However, its high pricing point could be too much for startups and developing businesses.

Verdict: a good choice for well-established, marketing results-oriented teams and enterprises.

5. Metabase

Metabase is an open-source business intelligence solution that enables you to gather and analyze data to modify KPIs and monitor your marketing goals.

Key features

Metabase’s key features include:

• Dashboard
• Key Performance Indicators
• Visual Analytics
• Connection to 20+ datasources
• Self- or cloud-hosted options

Review score

Metabase holds a 4.6 rating on Capterra based on 27 reviews. Its users are satisfied with its data aggregation and reliability, while some had issues with difficulty of use and the lack of support for code-versioning.

Pricing

There are six plans overall. Three plans available on Cloud are Starter ($85/month), Pro ($500/month), and Enterprise (available on quote). If you manage it yourself, you can use open-source Metabase for free or upgrade to Pro ($500/month) and Enterprise (available on quote).

Strong points

Metabase is a good marketing attribution choice for businesses of all sizes seeking to fine-tune their KPI monitoring and product development. It offers a lot of flexibility thanks to its cloud and open-source availability. Verdict: if you know your KPI goals and have solid coding skills, Metabase is the perfect choice for you.

6. Hyros

With the motto “Track ads. Feed AI,” Hyros touts itself as a no-nonsense marketing attribution tool aimed at SaaS businesses and marketers who want to understand their sales data and make profitable decisions.

Their team promises to revolutionize your digital marketing strategy by making it – simple.

Key features

Hyros’ key features include:

• Ad attribution
• Email tracking
• Call tracking
• Long term value calculation

Review scores

Hyros is a wild card on our list and, so far, hasn’t generated any feedback on established review sites like Capterra or G2. Individual users’ reviews gave Hyros 4.5/5 stars, praising its user-friendly dashboard, design, and no-nonsense approach.

However, it is also criticized due to the lack of transparency in pricing models and the selective choice of clients they work with.

Pricing

Pricing and customizable plans are available on quote.

Strong points

Hyros makes bold promises to its prospective clients – its approach is results-oriented, with a 90-day satisfaction guarantee.

Verdict: if you’re looking to experiment and find the right fit for your marketing attribution strategy, Hyros could be your right choice.

7. Singular

Singular is a marketing attribution tool touting itself as a “simple, holistic solution for better optimization and faster growth.” It is aimed at marketers who want to track and analyze their data across the sales cycle and multiple marketing channels, allowing them to explore ROI with combined attribution and cost aggregation.

Key features

Singular’s key features include:

• AB Testing
• Access Controls/Permissions
• Account Alerts
• Activity Dashboard
• Activity Monitoring
• API
• Attribution Modeling
• Audience Targeting
• Campaign Analytics
• Campaign Management
• Cohort Analysis
• Conversion Tracking
• Cross Channel Attribution
• Customer Journey Mapping
• Customer Segmentation

Review scores

On Capterra, Singular has a 4.6/5 rating from 22 reviews. Users were happy with its performance in optimizing ad campaigns and networks, good customer support, and numerous features. Some users had issues with data delays and the lack of user interface flexibility.

Pricing

Singular offers five plans as part of two packages. Its analytics package includes Standard, Premium, and Enterprise plans, while the analytics and attribution package offers Premium and Enterprise plans.

Prices for all plans are available on a quote, while the Standard analytics plan is free for 30 days. Paid plans also offer free trials.

Strong points

Singular boasts working with “50% of the top 100 grossing apps,” including LinkedIn, Rovio, Lyft, Warby Parker, and Twitter marketing teams. It is a robust marketing-oriented attribution software offering clear direction in scaling your growth and fine-tuning your marketing strategy.

Verdict: a good solution for SaaS businesses with savvy marketers and in-house marketing teams.

8. Outfunnel

Outfunnel is a marketing attribution software designed to help you connect sales and marketing tools by keeping customer data in sync across multiple engagement channels. It offers integrations with popular marketing platforms such as Salesforce, Pipedrive, Airtable, Copper, and HubSpot CRM, with the list of new partners growing monthly.

Key features

Outfunnel’s key features include:

• Multiple Data Sources
• Web Services
• App connector
• Email marketing
• Web tracking
• Lead scoring

Review score

Outfunnel is rated 4.9/5 stars on Capterra, with 39 reviews so far. Users praised the software, helpful customer support, and overall results they achieved using Outfunnel. Some of the issues included more minor bugs and missing features that have been rolled out eventually.

Pricing

Outfunnel offers four pricing plans – Lite ($6/month), Starter ($19/month), Growth ($49/month), and Enterprise (available on quote), with a 14-day free trial (no credit card required) for all of them. 

Strong points

Outfunnel is an ideal solution for small and medium businesses. It packs enough features for in-depth marketing attribution yet offers enough simplicity to transform analytics into actionable recommendations.

On top of that, it’s budget-friendly! Verdict: a smart choice for budding businesses looking to develop their marketing strategy.

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Do you feel that using these tools would still be way too overwhelming? In need of some assistance with marketing attribution and putting your business out there? 

Book a call with us – we can work on your goals together!.