Top LinkedIn B2B Marketing Experts To Follow in 2024

In our previous blog post, we created a list of the ‘8 Best LinkedIn Ads Agencies for SaaS & B2B‘. Now, we’re turning our focus to the top LinkedIn B2B marketing experts you should follow in 2024.LinkedIn hosts a wealth of business leaders who generously share their success secrets. Following these top experts grants you access to cutting-edge strategies, innovative ideas, and invaluable advice to enhance your marketing efforts.

Our selection criteria for these industry influencers include their pioneering approaches to marketing, profound impact on the B2B space, and leadership qualities that inspire and educate a broad audience. Whether you aim to refine your digital strategy, enrich your content marketing, or achieve your business goals through LinkedIn marketing, these experts offer the insights you seek.

Meet Our Top LinkedIn B2B Marketing Experts

1. Justin Rowe

Position: Founder and CMO of Impactable

Why Follow Justin Rowe?

Justin Rowe is a leading voice in LinkedIn advertising and B2B marketing. He founded LinkNLearn, which evolved into Impactable, and grew it from a startup to a 7-figure agency.

Key Achievements:

• Scaling Success: Scaled Impactable from zero to a 7-figure agency.
• Leadership Through Acquisition: Successfully led the agency through an acquisition.
• Global Impact: Worked with over 1,000 companies in more than 30 countries.
• Broad Reach: Manages over 150 B2B brands.

Expertise:

• LinkedIn Ads: Master at leveraging LinkedIn ads to drive growth and engagement.
• Startup Scaling: Expert in scaling businesses from the ground up.
• Marketing Ecosystems: Deep understanding of creating cohesive marketing strategies.

Connect with Justin:

• LinkedIn Profile: Justin Rowe

Justin’s marketing approach centers on building a cohesive ecosystem where every element, from ads to content strategy, collaborates to achieve impactful results. Follow him for valuable guidance on successful marketing campaigns.

2.Peep Laja

Position: Founder and Principal of CXL, CEO of Wynter

Why Follow Peep Laja?

Peep Laja is a leader in conversion optimization and digital marketing. His entrepreneurial spirit and expertise make him a must-follow for anyone serious about B2B marketing.

Key Achievements:

• Founder of Multiple Companies: Established CXL, Speero, and Wynter, all leading names in their fields.
• Podcast Host: Hosts the “How to Win” podcast, sharing insights and interviews with top marketing minds.
• Industry Recognition: Voted the #1 most influential conversion rate optimization expert.

Expertise:

• Conversion Optimization: Renowned for strategies that improve conversion rates and drive growth.
• Digital Growth: Focuses on sustainable digital growth using data and innovative techniques.
• Marketing Education: Dedicated to educating others through his companies and podcast.

Connect with Peep:

• LinkedIn Profile: Peep Laja

Peep’s expertise in conversion optimization and digital growth, combined with his passion for marketing education, makes him a valuable resource for B2B marketers. His practical advice and insights can help you achieve better results in your marketing efforts.

3.Dave Gerhardt

Position: Founder of Exit Five

Why Follow Dave Gerhardt?

Dave Gerhardt is a key figure in B2B marketing, known for his innovative approach and community-building skills. His expertise in conversational marketing and brand growth is crucial for marketers looking to stay ahead.

Key Achievements:

• Former VP of Marketing at HubSpot: Contributed significantly to the company’s marketing success and growth.
• Conversational Marketing Advocate: Promotes the use of conversational marketing to engage audiences effectively.
• Influential Writer and Speaker: Shares his expertise through writing, speaking engagements, and his podcast.

Expertise:

• B2B Marketing: Specializes in strategies that drive business-to-business success.
• Brand Building: Expert in creating and growing impactful brands.
• Community Growth: Focuses on building engaged and supportive communities around brands.

Connect with Dave:

• LinkedIn Profile: Dave Gerhardt

Dave’s practical advice and industry experience position him as a valuable asset for B2B marketers. Following him will provide fresh perspectives and actionable advice to enhance your marketing strategies.

4. Shan Hanif

Position: Founder and CEO of Genflow

Why Follow Shan Hanif?

Shan Hanif is a leader in influencer marketing and brand creation. His work with Genflow has set new standards in the industry.

Key Achievements:

• Grew Genflow to 50+ Employees: Expanded the company with offices in London and L.A.
• Top Entrepreneur: Named one of the UK’s Great British Entrepreneurs.

Expertise:

• Sales: Expert in driving sales and creating profitable direct-to-consumer brands.
• Agency Growth: Proven ability to scale agencies and manage growth.
• Entrepreneurship: Insights into starting and growing successful businesses.

Connect with Shan:

• LinkedIn Profile: Shan Hanif

Shan’s expertise in sales and agency growth, paired with his entrepreneurial experience, positions him as a trusted guide in the field of B2B campaign management. His practical advice and unique perspectives can steer you toward achieving successful sales and agency growth strategies.

5. Barry Hott

Position: Growth Marketing Expert Consultant

Why Follow Barry Hott?

Barry Hott is an expert in growth marketing. His extensive experience and innovative strategies in social advertising make him essential for marketers looking to maximize their impact.

Key Achievements:

• Manages Over $600 Million in Social Ads: Barry oversees a vast portfolio, showcasing his expertise and industry trust.
• Leader in Social Ad Strategy and Execution: Known for his strategic approach and successful execution in social advertising.

Expertise:

• Advertising: Specializes in high-impact advertising campaigns.
• Facebook Ads: Deep understanding and effective use of Facebook ads.
• Growth Marketing: Focuses on strategies that drive significant growth and engagement.

Connect with Barry:

• LinkedIn Profile: Barry Hott

Barry’s deep understanding of social ad strategy and growth marketing makes him an essential resource. His valuable insights can help you optimize your advertising efforts and achieve substantial growth.

6. Sara Stella Lattanzio

Position: B2B Marketer and Content Marketing Advisor

Why Follow Sara Stella Lattanzio?

When it comes to B2B marketing and content strategy, Sara is the expert you need. Her talent for creating impactful content and growing social media presence can help you achieve your marketing goals.

Key Achievements:

• Revenue-Generating Content: Developed strategies that drive significant revenue growth.
• Social Media Growth: Grew social accounts to thousands of engaged followers.

Expertise:

• Content Strategy: Crafts content that resonates and converts.
• B2B Marketing: Deep knowledge of business-to-business marketing strategies.
• Social Media Marketing: Expert in growing and engaging social media audiences.

Connect with Sara:

• LinkedIn Profile: Sara Stella Lattanzio

Sara’s ability to develop effective content strategies and grow social media audiences makes her a must-follow for anyone looking to excel in B2B marketing. Her insights can help you create content that drives results and engages your audience.

7. Tommy Clark

Position: Founder of Clark Media

Why Follow Tommy Clark?

Tommy Clark knows his way around B2B content and social strategy. He’s great at creating engaging content and crafting effective social media strategies, which makes him a go-to for marketers.

Key Achievements:

• Clark Media: Founded a successful social agency focused on B2B companies.
• Social File Newsletter: Writes a popular newsletter offering valuable advice on social media marketing.

Expertise:

• B2B Content: Creates compelling content that resonates with business audiences.
• Social Strategy: Develops and executes effective social media strategies.
• Content Marketing: Focuses on content that drives engagement and conversions.

Connect with Tommy:

• LinkedIn Profile: Tommy Clark

Tommy’s expertise in B2B content and social strategy is crucial for marketers aiming to enhance their online presence. His guidance can help you develop engaging content that delivers impactful results.

8. Vivek Goel

Position: Founder of Orange Owl

Why Follow Vivek Goel?

With over 20 years of leadership in IT and marketing, Vivek Goel is a must-follow for anyone looking to excel in SaaS marketing and demand generation. His track record of driving growth for companies like Quixy and Navayuga Infotech speaks volumes about his expertise.

Key Achievements:

• Leadership Experience: Over two decades of leading teams and projects in IT and marketing.
• Growth Driver: Key player in the growth of Quixy and Navayuga Infotech, showcasing his ability to scale businesses.

Expertise:

• GTM Strategy: Master in go-to-market strategies for successful product launches.
• SaaS Marketing: Deep knowledge of marketing strategies tailored for SaaS companies.
• Demand Generation: Expert in creating demand generation campaigns that deliver results.

Connect with Vivek:

• LinkedIn Profile: Vivek Goel

Vivek’s expertise in GTM strategy, SaaS marketing, and demand generation is highly valuable for marketers aiming for growth and success. His deep experience and strategic approach can help you reach your target audience effectively through social media platforms, and gain invaluable insights into optimizing your marketing efforts.

9. Salif S

Position: Founder of Siba Consulting

Why Follow Salif S?

Salif S is a standout expert in direct-to-consumer (DTC) marketing, known for his proficiency in direct response creative and landing pages. His work with high-growth DTC brands makes him a valuable resource for marketers looking to drive conversions and build effective ecommerce strategies.

Key Achievements:

• Direct Response Specialist: Expert in creating direct response creatives and landing pages that convert.
• DTC Marketing Success: Proven track record in helping DTC brands grow significantly.

Expertise:

• DTC Marketing: Master of strategies that drive direct-to-consumer sales.
• Creative Strategy: Develops engaging and high-converting creative content.
• Ecommerce: Extensive experience in building and optimizing ecommerce strategies.
• Direct Response: Focuses on techniques that deliver measurable results.

Connect with Salif:

• LinkedIn Profile: Salif S

Salif’s approach to DTC marketing and direct response makes him essential for anyone looking to enhance their ecommerce efforts. His practical advice and creative strategies can help you drive conversions and achieve growth.

10. Ashley Lewin

Position: Growth Marketer

Why Follow Ashley Lewin?

Ashley Lewin is a skilled growth marketer known for driving inbound revenue for SaaS and B2B companies. Her strategies are a valuable resource for marketers looking to improve their results.

Key Achievements:

• Revenue Growth: Successfully increased inbound revenue for SaaS and B2B models.
• Industry Expertise: Renowned for her knowledge in demand generation, B2B marketing, and SaaS marketing.

Expertise:

• Demand Generation: Expert in creating campaigns that generate leads and drive revenue.
• B2B Marketing: Specializes in effective strategies for business-to-business marketing.
• SaaS Marketing: Deep understanding of marketing strategies tailored for SaaS companies.

Connect with Ashley:

• LinkedIn Profile: Ashley Lewin

Ashley’s skill in boosting inbound revenue and her expertise in demand generation make her someone worth following for marketers. Her hands-on guidance and strategic tips can help you achieve concrete results.

11. Kyle Poyar

Position: Growth Advisor at OpenView

Why Follow Kyle Poyar?

Kyle Poyar is well-versed in product-led growth and SaaS marketing. His expertise in improving go-to-market strategies and pricing models is really helpful for B2B marketers.

Key Achievements:

• Product-Led Growth: Helps companies implement effective PLG strategies.
• Pricing Expertise: Develops pricing strategies that drive revenue.
• Go-to-Market Strategy: Crafts successful go-to-market plans for SaaS companies.

Expertise:

• PLG (Product-Led Growth): Uses products as the primary driver for customer acquisition and retention.
• SaaS Growth: Strategies that foster growth in SaaS businesses.
• Pricing Strategies: Creates pricing models that maximize profitability.

Connect with Kyle:

• LinkedIn Profile: Kyle Poyar

Kyle’s knowledge of product-led growth, pricing, and go-to-market strategies makes him essential for anyone looking to succeed in SaaS marketing. His advice can help you refine your business strategies and achieve growth.

12. Brendan Hufford

Position: SaaS Growth Expert

Why Follow Brendan Hufford?

If you’re looking to boost your SaaS growth and content marketing strategies, Brendan Hufford is the expert to follow. With his proven framework for SaaS growth and expertise in SEO, Brendan offers actionable advice that can drive real results.

Key Achievements:

• SaaS Growth Framework: Created a framework that successfully drives growth in SaaS companies.
• Content Marketing Leader: Led content marketing campaigns with impressive outcomes.

Expertise:

• SEO: Increases visibility and organic traffic through effective search engine optimization.
• SaaS Growth: Proven strategies for scaling SaaS businesses.
• Content Marketing: Develops content that engages and converts.

Connect with Brendan:

• LinkedIn Profile: Brendan Hufford

Brendan is your go-to for SEO, SaaS growth, and content marketing wisdom. His tips can guide you in crafting strategies that deliver real success.

13. Neil Patel

Neil Patel is a pivotal figure in digital marketing, known for his innovative contributions and transformative strategies across ventures like Crazy Egg, Hello Bar, KISSmetrics, and UberSuggest.

Why Follow Neil Patel?

Neil Patel is widely recognized by leading publications such as Forbes, the Wall Street Journal, and Entrepreneur Magazine for his profound impact and expertise in marketing.

Key Achievements:

• Co-founder of several groundbreaking ventures that have reshaped digital marketing.
• Acknowledged as a top marketer by prominent publications.

Expertise:

• Leads digital marketing initiatives to elevate brands.
• Pioneers SEO strategies for enhanced search visibility.
• Innovates content marketing strategies that drive engagement and conversion.

Connect with Neil:

• LinkedIn Profile: Neil Patel

Neil Patel’s extensive experience and expertise in digital marketing, SEO, and content strategies make him an excellent choice for marketers looking to enhance their online presence and achieve lasting growth.

14. Ann Handley

Ann Handley, Chief Content Officer at MarketingProfs, is a pivotal figure in content marketing and digital strategy.

Why Ann Handley Stands Out:

Ann Handley’s influence goes beyond her role at MarketingProfs. Forbes has recognized her as the most influential woman in social media, highlighting her significant impact on the industry.

Achievements:

• Forbes Recognition: Named the most influential woman in social media.
• Thought Leadership: Shapes content marketing strategies that set new benchmarks.

Expertise:

• Content Marketing: Drives initiatives that resonate deeply with B2B audiences.
• Digital Strategy: Innovates approaches to enhance digital engagement.
• B2B Marketing: Guides strategies for sustainable business growth through effective marketing.

Connect with Ann:

• LinkedIn Profile: Ann Handley

Ann Handley’s commitment to advancing content marketing and digital strategy makes her an essential ally for marketers looking to strengthen their digital presence and cultivate meaningful engagement with their audience.

15. Rand Fishkin

Rand Fishkin, founder of Moz and SparkToro, is renowned for his groundbreaking work in SEO and digital marketing.

Why Rand Fishkin Stands Out:

As the creator of Moz and SparkToro, Fishkin has revolutionized SEO practices and audience research methodologies. His contributions earned him recognition among the 30 Best Young Tech Entrepreneurs Under 30.

Achievements:

• Innovative SEO Tools: Developed leading-edge SEO tools and resources that empower marketers globally.
• Industry Recognition: Named among the 30 Best Young Tech Entrepreneurs Under 30, showcasing his impact on tech and marketing.

Expertise:

• SEO Mastery: Sets benchmarks in SEO strategies and techniques.
• Audience Research: Pioneers new approaches to understanding and engaging audiences.
• Digital Marketing: Leads advancements in digital marketing practices through actionable insights.

Connect with Rand:

• LinkedIn Profile: Rand Fishkin

Fishkin is a leading figure in SEO and digital marketing, offering key advice for businesses aiming to boost their online visibility and connect effectively with their audience.

Conclusion

In this article, we’ve explored the strategies and achievements of top B2B marketing leaders. Their innovative approaches provide valuable lessons for thriving in the B2B SaaS field. Connect with these industry experts on LinkedIn for ongoing inspiration and updates.

Whether you’re looking to enhance your LinkedIn marketing efforts or achieve your business goals in the B2B space, their insights can guide you. Happy learning!