Big moves are happening in the B2B SaaS space, and we’re at the center of it all! Bounty Hunter was acquired by Impactable, one of the leading LinkedIn ad agencies in the game. But this isn’t just another corporate announcement. It’s the beginning of an exhilarating new chapter in our mission to support more B2B SaaS businesses. Together, we’re committed to helping these companies find the right path to scale more effectively.
The Story Behind the Scenes
This didn’t happen overnight. We’ve been in talks since December 2023, carefully considering not just the financials but the other important aspects of this merger. Over the course of six months, we’ve been focused on team integration, culture alignment, and, most importantly, how this acquisition will fuel future growth for both agencies – and, more importantly, for our clients.
Why This Matters for the B2B Tech Market
Let’s face it – the B2B SaaS and tech industry has been on a rocket ship for the last decade. But with that explosive growth comes a challenge: there’s a real shortage of expertise that truly gets the ins and outs of B2B SaaS marketing, branding, and product positioning.
That’s where this merger comes in. By joining forces, we’re creating a powerhouse that can approach B2B SaaS growth strategically, covering everything from marketing and product to sales and beyond.
What’s in it for You?
This alliance brings together the best of both worlds in B2B SaaS marketing. Here’s how it will benefit your business:
- Full-Funnel Expertise: Impactable’s LinkedIn Ads, Lead Generation and B2B Programmatic Retargeting skills now combine with our strengths in paid search, CRO, and funnel optimization. This means comprehensive support across your entire marketing funnel.
- Streamlined Operations: We’re merging our processes, SOPs, systems, and frameworks to create a more efficient and effective operational foundation.
- Brain Trust: Our combined teams bring together some of the brightest minds in the industry. This synergy is going to significantly impact our clients’ bottom lines.
- Deep Industry Insights: Over the last 4 years, Bounty Hunter worked closely with over 70 B2B SaaS companies across various growth stages and industries. Add to that Impactable’s experience (30% of their clients are in B2B SaaS), and you’ve got a team that deeply understands market demands and ICP challenges.
The Road Ahead
We’re incredibly excited about what lies ahead. It feels like we’re gearing up for a high-stakes F1 race. We’ve got a finely tuned machine ready to hit the track, but there’s still a lot of work to do before we reach pole position.
Our teams will be working tirelessly, tweaking every part of our strategy and operations to ensure we’re not just competing, but leading the pack. The thrill of the race, the dedication of the pit crew, and the pursuit of excellence will drive us forward as we transform this already high-performing business into an industry leader.
What’s Next?
We believe that true strength lies in the expertise and collaboration of our teams, and this merger marks a pivotal shift in how we approach and manage our clients’ demand generation strategies. Our deep knowledge in this field will drive significant innovation, transforming the way B2B SaaS businesses approach marketing and customer acquisition. With this merger, we’re not just refining existing methods— we’re pioneering new strategies to accelerate growth for our clients.
If you’re a B2B SaaS or tech business, we’d love to chat about how our supercharged team can help accelerate your growth. And if you have any questions about the acquisition, I’m an open book – just ask!
