5 SaaS Marketing Automation Tools To Skyrocket Your Strategy

on January 24th, 2022 in Growth


Marketing automation tools

What is the Marketing Automation 🤔

Let’s keep this brief. Marketing automation is more than just sending emails. It is the automation of all processes throughout the customer journey. It’s just that most communication takes place via email.

Why You need Marketing Automation

  • reduce manual efforts
  • speed up your processes, but it can’t fix a broken process
  • cross-selling and upselling campaigns
  • scalability in sales seasons

How Marketing Automation Will Help You In Scaling Your Saas

Marketing automation can cover many aspects of the customer acquisition journey. Email advertising, in-app messaging for consumers, surveys, and integrations with other relevant technologies are all included.

Long story short,

Let’s get started with our list of the 5 Best Marketing Automation Tools for SaaS Businesses.

Examine our list carefully and select the best tool for you.



Automation tools Encarge

Send out targeted emails based on what your software users do.

As a result, more users become paying customers.

This is one of our personal favorites. Encharge enables the creation of powerful cross-channel automation processes. Because of native connectors built-in with Stripe, Intercom, HubSpot, and other popular apps.

As a result, Encharge allows you to send emails based on what users do in your app. And, throughout the user experience, automate your marketing process.

Really powerful, right? So, let’s take a closer look at Encharge’s key features:


Key features:

  • Powerful flow builder
  • Customer Segments
  • Flow Templates
  • Email Editor


Strong points:

  • Direct integrations with the most popular marketing tools (Intercom, Stripe, Segment, Typeform, Unbounce)
  • Short learning curve
  • Sync customer data with marketing data
  • Affordable pricing
  • Designed specifically for SaaS businesses

What’s Unique about Encharge:

Encharge provides native integrations with Stripe, Intercom, Typeform, Hubspot and so on.



From $49 / mo per user.

0 – 2,000 subscribers for $49.


Customer review score:

82% out of 100% – saasworthy



Marketing automation tools User.com

User.com bills itself as “all-in-one marketing and sales automation software.”

And we fully agree with them. Using a variety of channels, this solution makes it much easier for everyone to communicate with new and old users. Email, live chat, chatbots, push notifications, and dynamic page content are some examples.

What we like about User.com is that they truly bring all communications together in one place. From automating various sales and marketing activities to providing an end-to-end experience.


Key features:

  • Visitors tracking
  • Live chat & Chatbots
  • Knowledge base builder
  • App push notifications
  • In-app and email automation
  • Analytics dashboard

Strong points:

  • Well developed API
  • Built-in integrations
  • Template library with automation examples
  • University with 60 videos


Starts from $49/mo.

A free version is available. 


Customer review score:

4.7/5 (Capterra)



Marketing automation tools Userlist

You can use Userlist to create behaviorally based in-app messages and email sequences. The goal is to engage and nurture your customers. This tool will also assist you in improving user onboarding through detailed customer segmentation.

Furthermore, there are numerous powerful features listed below.


Key features:

  • User onboarding tool
  • Customer segmentation
  • In-app messaging & onboarding
  • Behavior-based email automation
  • One-off announcements
  • Visual automation builder


Strong points:

  • Advanced customer segmentation
  • Company podcast
  • A/B testing options
  • Focused on SaaS only



Starting from $99 / month. From up to 5,000 users.


Customer review score:

5.0/5 (Capterra)



Marketing automation tools Customer.io

Customer.io is one of our favorites since it is so simple to use. Managing the tool requires some technical know-how, but not much. As a result, creating automated email campaigns is a breeze.


Key features:

  • Workflow Automation
  • Drip Campaigns
  • A/B Testing
  • Event-Triggered Emails
  • Dynamic Content
  • Turn Segments into Ad Audiences
  • Metrics and Optimization
  • Ad Audience Sync

Strong points: 

  • Flexible Data Integrations
  • Comprehensive Email Segmentation
  • Open API 
  • Reporting/Analytics


Pricing starts from $150 /mo/per user.

Unlimited emails, SMS, Push, Webhook.


Customer review score:

4.6/5 (Capterra)



Intercom tool

So, exactly what is Intercom?

Intercom is a Conversational Relationship Platform (CRP). It will assist you in developing more personalized customer relationships. Building relationships will help you gain trust and a long-term customer.

Intercom is like email on steroids, with a multitude of useful features that will save you time. Nonetheless, because the list of functions is quite extensive, the best way is to see for yourself. However, because you can get a free trial, this should not be a problem.


Key features:

  • Behavior triggered messages
  • User event tracking
  • Email campaign creation
  • In-app message/email composer
  • Inbound email address
  • Message tagging
  • Personalized reply templates
  • Team assigning
  • Team inbox

Strong points:

  • Quickly resolve complex issues one-on-one
  • Answer repetitive questions automatically
  • Get ahead of known problems before customers reach out

Free Trial:  YES


Starts from $49 /mo/per user.

2.000 contacts (startups plan).


Customer review score:

4.6/5 (Capterra)


Last but not least

All of these 5 tools are tested by our team, in our projects, and our client’s projects. Furthermore, I would say they are certified by us. They all have passed with flying colors. So, don’t look further. Grab some of these automation tools and skyrocket your business!

Also, you can always give us a call so we can help with onboarding and setting up everything!

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